Introduction to Generative AI in Marketing
•3 Days
Discover how to leverage AI to streamline marketing strategies, create compelling content, and generate brand-aligned visuals. This course teaches prompt engineering techniques for copywriting, SEO, and social media campaigns.
Taught by
Brian Paul
Marketing Expert
What You'll Learn
By completing this course, you'll be able to:
- Master the fundamentals of prompt engineering for marketing and structure AI prompts for high-quality results.
- Generate engaging content across web, email, and social media channels using ChatGPT.
- Create brand-aligned visuals and marketing materials with DALL·E 3.
- Optimize content for search engines and measure marketing performance.
- Automate post creation, audience engagement, and content personalization.
Course Overview
In this self-paced, intermediate-level course, you’ll learn how to apply prompt engineering techniques to modern marketing challenges. Whether you’re developing compelling ad copy or generating on-brand images, generative AI can supercharge your output and effectiveness.
From mastering the fundamentals of prompt creation to exploring targeted marketing content—like SEO-driven web copy and visually stunning social media assets—this course equips you with the know-how to thrive in an AI-forward marketing landscape.
By the end, you’ll understand how to consistently produce engaging, brand-aligned materials that resonate with your target audience—taking your marketing campaigns to the next level.
Skills You'll Gain
- ChatGPT: Learn to interact effectively with ChatGPT for marketing tasks, from crafting engaging web copy to generating social media content.
- Prompt Engineering: Master the art of creating marketing-focused prompts for AI systems, ensuring relevant, high-quality outputs.
- DALL·E 3: Discover how to generate brand-aligned, eye-catching visuals using DALL·E 3 for various marketing channels.
- GPT-4o: Learn advanced techniques with GPT 4o to manage complex, large-scale marketing campaigns and creative projects.
Who Should Enroll?
- Marketing Professionals: Use AI to craft web copy, social media posts, and email campaigns.
- Entrepreneurs & Small Business Owners: Discover how to leverage AI-driven techniques to optimize brand messaging.
- Content Creators & Copywriters: Explore AI-generated text and visuals to scale creative output.
- Social Media Managers: Use AI to generate engaging posts, visuals, and campaign ideas.
- SEO Specialists: Apply AI to optimize search performance and enhance content visibility.
Course Outline
Fundamentals of Prompting for Marketing
Applying Prompt Engineering to Marketing
Using AI to Craft Great Web Copy
Optimizing SEO
Generating Brand-Aligned Social Media Materials
Introduction to Image Prompting for Marketing
Text Content Creation
Web Copy Crafting
Email and Social Media
Interactive Content Techniques
Image Prompting
Image Prompting Basics
Brand-Aligned Visuals
Course Format
- Duration: 3 Days (self-paced) with concise video lessons for busy learners.
- Materials: Video content, interactive exercises, and quizzes.
- Access: Available with a Learn Prompting Plus subscription, granting you access to 15 courses and certificates of completion that you can share on LinkedIn or any platform to highlight your new skills.
Meet Your Instructor
Brian Paul
Marketing Expert
Brian Paul is an experienced digital marketer and AI artist, using his skillset to grow brands online. Brian has worked with e-commerce brands, non profits, and startups to help them achieve their marketing goals. He is passionate about the intersection of Generative AI and creativity.
Why Choose This Course?
- Tailored for Marketers: Specifically focuses on real-world marketing applications, from SEO to social media campaigns.
- Practical Insights: Get hands-on with AI-driven tools, practicing copywriting, image prompting, and content creation strategies.
- Interactive Learning: Reinforce concepts through quizzes, exercises, and community discussions.
- Expert Instructors: Learn from industry veterans who specialize in AI, marketing, and prompt engineering.
Earn a Certifiate of Completion
By upgrading to Learn Prompting Plus, you automatically receive a certificate of completion for every course you complete. These certificates can easily be shared on LinkedIn, Twitter, or any other social platform to showcase your new skillset.
Start Your Free TrialProgram Pricing and Details
This course is included in our Learn Prompting Plus catalog, accessible with a monthly or yearly subscription.
Start your free 3-day trial to explore this course and earn a certificate upon completion!
Plus
Individual
$21
/month
billed annually
For people who are serious about becoming AI-powered
- Access to our entire course library, including Plus Courses
- Earn Certificates of Completion for all courses
- Use our in-course AI Playground with AI Tutor
- Complete engaging, hand-graded AI projects
- Join the largest AI Learning Discord community
- Receive priority customer support
Master AI-Powered Marketing with Prompt Engineering
Transform your marketing strategy with AI. Learn to create compelling web copy, optimize SEO, craft brand-aligned visuals, and develop consistent messaging across all channels with this course.
Start Your Free TrialHere's what's included with your Learn Prompting Plus subscription:
Your trusted partner for mastering AI in the workplace.
Unlimited Access to Courses
Unlock our entire library of expert-designed courses and tutorials, featuring essential AI skills, advanced prompt engineering techniques, and the industry's top tools.
Exclusive AI Playground
Experiment with prompts and AI workflows directly in our interactive AI Playground, equipped with an AI Tutor for real-time guidance.
Real-World AI Projects
Develop practical expertise through hands-on instructor-graded projects that simulate real-world challenges, preparing you to excel in AI-driven roles.
Certificates of Completion
Highlight your achievements with industry-recognized certificates for every course, boosting your resume and demonstrating your AI proficiency.
Expert-Led Community
Join one of the largest AI learning communities with 45,000+ members, where you can network with top professionals, collaborate with peers, and get direct insights from AI experts.
Priority Customer Support
Receive dedicated, priority support to ensure a seamless and productive learning experience every step of the way.
